(1)  Personally Identifiable Information You Provide: As a general policy, we do not automatically collect your personally identifiable information when you visit this Website. In certain circumstances, we may request, allow or otherwise provide you an opportunity to submit your personally identifiable information in connection with a feature, program, promotion or some other aspect of our Website. For instance, you may choose to provide your name, mail address, e-mail address, and phone number in connection with a contest entry or coupon request, provide certain demographic information about you (e.g., age, gender, purchase preference, usage frequency, etc.) when participating in a survey or joining a club, or post a product rating and recommendation on our Website. Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity, realize a benefit we may offer, or gain access to certain content on our Website.

(2) Non-Personal Information You Provide & We Collect: In certain circumstances, you may provide us non-personal information. We also automatically collect certain non-personal information from you when you access our Website. Non-personal information does not personally identify you. This information can include, among other things, your IP address, the type of browser being used (e.g., Internet Explorer, Firefox, Safari, etc.), the operating system you are using (e.g., Vista, Windows XP, Macintosh OS, etc.), the domain name of your Internet service provider (e.g., America Online, NetZero, etc.), and the number of users that visit a specific page on the Website and the character and duration of such visits.

(1)  Personally Identifiable Information: The personally identifiable information you submit to us is generally used to better serve you, carry out your requests, respond to your inquiries or in other ways we disclose to you when you provide the information. We may also use this information to contact you, or provide you promotional information for our products or those of our parent company, subsidiaries or other affiliated companies (“affiliated companies”). You may opt-out from receiving future promotional information from us or our affiliated companies, or direct that we not share your information with any affiliated companies, by following the opt-out procedures set forth below.

In certain instances we may also share your personally identifiable information with our third party vendors performing functions on our behalf (or on behalf of our affiliated companies) – e.g., vendors that deliver our merchandise, administer our promotions, provide us marketing or promotional assistance, analyze our data, assist us with customer service, etc. Our vendors agree to use this information, and we share information with them, only to carry out our requests. In addition, if you are providing personally identifiable information to participate in a program or promotion such as a sweepstakes or contest, we may share certain information you provide us with any participating sponsors. Except as provided in this Privacy Policy, our Terms of Use, or as we disclose when you submit the information, your personally identifiable information will not be shared or sold to any third parties without your prior approval.

(2)  Non-Personal Information: The non-personal information we collect may be used to help analyze site traffic and improve our services. We may also aggregate this information to create statistical data and share it with potential advertisers, partners, affiliates and other third parties. Aggregate information does not personally identify you.